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Branded online course website vs course marketplaces like Udemy

An online course website is a place where you can host your courses, and it's beneficial for several reasons. One of the biggest advantages to having an online course website over marketplaces like Udemy is that you get full control over how your content looks, feels and functions. You also have more flexibility with pricing and payment options.

An online course website gives you the opportunity to build up trust with potential students because they know they're dealing directly with the instructor or creator of the content on offer rather than going through a third party site like Udemy (which has been known to take down courses without warning).

Control over Branding and Course Design

The first advantage of having your own branded online course website is that you can create a unique look and feel. You will be able to control the design of your site, including colors, fonts and images. This gives you the opportunity to brand yourself as an instructor in a way that reflects your personality or style.

In addition to being able to control how your site looks, you also have complete control over what content goes on it. You can choose which courses are featured on the homepage and whether they're free or paid courses (or both). With marketplaces like Udemy or Skillshare where instructors submit their material for inclusion in an open marketplace--there's no guarantee that any given piece of content will appear at all times on their homepages because there are so many other options available from other instructors as well!

Ownership of the Course Content

The first and most obvious advantage is that you own your content. You don't have to worry about third-party platforms making changes to the course or taking down your courses for reasons that aren't clear. In fact, if you're using an open source platform like GitHub or Bitbucket, it's even possible for users of your course to make changes themselves! This can be especially beneficial if someone has taken one of your courses and built upon it in their own way - by allowing them access and control over their version of the content, they'll feel more motivated about contributing back into the community because they know how much time went into creating these resources in the first place.

Marketing and Promotion

The ability to create a unique marketing strategy is one of the biggest advantages of having your own branded online course website. You have complete control over how the course is promoted, and you can target specific audiences with different types of promotions. For instance, if you want to target students who are interested in learning about digital marketing or social media strategies, then you can promote your course through those channels.

If you use Udemy as your platform for selling courses (or any other marketplace), then there's no way for them to know what kind of student they should be targeting with their ads--and even if they did know what kind of student would benefit from your material most--they wouldn't be able to reach out directly because they don't have access to any contact information about potential customers outside their network (which isn't very large).

Monetization

The main advantage of having your own branded online course website is the ability to monetize the course in a variety of ways. You'll be able to set your own pricing, and there are no commissions or fees to third-party platforms like Udemy.com or Skillshare.com--you get 100% of all sales made through your website!

You can also choose from different monetization models for each course:

* Offer premium content for free (with an opt-in email capture form) and sell access to additional material on an individual basis. This can be done using PayPal integration or Stripe account payments within Memberful's platform itself so everything happens seamlessly behind the scenes without having any technical knowledge required by users who purchase courses from you directly on their websites instead of going through marketplaces like Udemy where they would have had no way of knowing how much money was being charged per transaction unless they looked at their bank statements every month which would defeat part of why people use these platforms in first place which is convenience since most people don't want deal with learning new things when all they want do is learn something new quickly without any hassle involved so this gives them peace mind knowing everything will work out fine without having worry about anything else besides just focusing on learning what needs learned rather than worrying about paying bills etcetera...

Customer Support

The ability to provide personalized customer support is one of the biggest advantages of having a branded online course website. You will be able to respond to customer inquiries quickly and effectively, which can help you retain more students over time.

For example, if someone has a question about your course or would like some assistance with something specific within it, they can contact you directly through email or phone call instead of having to go through Udemy's support team first (or even worse--not getting any response at all!).

Analytics

The ability to track and analyze course performance is a huge advantage of having your own website. You can see how many people are signing up for your course, how many have completed it, and what they are doing during the course. This information can be used to make adjustments to content or marketing strategies based on user feedback.

For example, if you notice that most students drop out after watching the first few videos in your course then maybe those videos aren't very good or maybe there's something else going on that needs attention (like poor video quality).

Security

There are several advantages to having your own branded online course website over marketplaces like Udemy.com. One of the most important is the ability to protect your course content from piracy and malicious actors.

In addition to protecting against piracy, another major benefit of having your own branded site is that you can control how users interact with it. This means that you're able to set up security measures such as two-factor authentication (2FA) or password managers, which help keep user data safe from malicious actors who might try to access their accounts.

Scalability

The ability to expand course offerings and add new features and content as needed is a huge advantage for having your own branded website. You are not limited by the number of courses that can be offered on Udemy or other marketplaces, which means you can build an audience around your brand quickly and easily. If there is demand for more courses from students or clients, then it's easy enough to create them!

Conclusion

You've learned about the advantages of having a branded online course website over marketplaces like Udemy.com. Here's what you can do next: